I designed this social media piece for a Father's Day promotion for Utah Life Magazine. I had created an email blast with a similar design and call to action and resized that graphic for social media purposes, meaning a more square format with just a headline and one call to action. My goal was to use strong typography, a textured background and large covers to grab the attention of potential subscribers or gift-givers on social media. This post reached 770 people on Facebook, got 26 likes and 2 comments (430 followers at the time). On Instagram, the post got 31 likes and 3 comments (583 followers at the time). I used indesign to design the piece.
The goal of this email blast was to inform the receivers of a one-day special deal to celebrate Colorado's birthday. I designed the banner to include the top of the Capitol building, which is a very icon symbol. The body of the email blast has a few linked entry points to make it easy for the receiver to click the link, which opens to a website page with that product's special price. This email was sent to 4,433 Colorado Life Magazine subscribers with a 40% open rate and and 11% click rate. The result was about 60 orders in one day for the special deal. I used indesign for the banner graphic and Mailjet as the email marketing program.
